JJB PR specializes in public relations, brand development and positioning, product placement and marketing communications in the beauty and lifestyle industries.
Over the past 20+ years, Jennifer has worked with brands spanning the beauty and lifestyle industries, from Kiehl’s and Fresh to NARS and Shiseido.
Jennifer has also executed special projects and secured press for Guerlain, Cornelia Spa at the Surrey Hotel, Rita Hazan, SalonTech, Spa Chakra on Fifth (formerly Cornelia Day Resort), Cornelia Spa at the Surrey, Kiss, Circ-Cell Skincare, method products™, Givenchy, Agent Provocateur and Sonia Rykiel (fragrance and body care). Currently, Jennifer oversees public relations for Annick Goutal, Simply Venom Skin Care, ZIIP Nano Current Skin Care Device and The Haven South (luxury fashion retail development north of Manhattan, 2017).
Before starting JJB PR in 2006, Jennifer served as the Director of Public Relations at Frédéric Fekkai & Co, where she focused on product launches, strategic partnerships, special events and ongoing brand awareness. Jennifer played a key role in garnering media attention for Frédéric Fekkai, the acclaimed hairstylist, along with his eponymous salons and the Fekkai product line. Both her talent and foresight enabled her to help catapult Fekkai from a national company to an internationally recognized brand name in the luxury goods marketplace (sold to Proctor & Gamble).
Prior to Fekkai, Jennifer was an on-site consultant at M.A.C., where she was instrumental in the launch of Viva Glam V, an initiative that raises money to support people living with HIV/AIDS. In addition, she has also worked for high-profile PR agencies Ketchum Public Relations and LaForce & Stevens, which have collectively enabled her to master the fundamentals of communications, PR, and the importance of client relationships.
Jennifer prides herself on developing thorough communications strategies and devising creative and extensive media outreach programs. She believes in quality over quantity when it comes to what makes a successful and memorable PR campaign that will affect a client’s bottom line. Jennifer works with each client to determine individual needs and goals.
Jennifer has a keen awareness of the power of the media and the importance of developing and maintaining valuable relationships with the press and her clients, most which have come about through word of mouth. She continuously secures placements, across all media platforms and serves as a personal brand ambassador for her clients. This has led to feature stories, profiles and trend pieces in many major media outlets, including Allure, O, Vogue, T Magazine, Town & Country, WWD, Women’s Health, InStyle, The New York Times, W, Elle, Harper’s Bazaar, Good Housekeeping, Glamour, Shape, People StyleWatch, US Weekly, Gotham, The Cut, New York Post, zoereport.com, birdie.com, thisthatbeauty.com, allure.com, The Today Show, Today in New York, Fox News NY.