How do you want
your story told?
JJBPR is a full-service boutique communications
agency specializing in beauty and lifestyle.
Girl yelling into a megaphone
JJBPR is a full-service marketing and communications firm with an understanding that every brand is unique, and therefore our approach is as well. Every strategic plan is tailored to the client’s needs, goals, and budget, and will never be a carbon copy of another.

We look at ourselves as an external team with an in-house role. By helping to build startups and raise the profile of established brands, the JJBPR team has a proven track record of breaking through the clutter and delivering results in an ultra-competitive industry. We believe that transparency is the key to building trust and long-term relationships with our partners.
Old school phone booth
Woman with mascaraWoman with large straw hat covering her face

JJBPR is constantly evolving because the media and influencer landscape never stands still. Doing the same old routine isn’t in our DNA.
“We only work with brands we love, believe in and would use ourselves.”
- Jennifer J. Bickerton, Founder
Our Specialties
Brand Messaging & Storytelling, Strategic Planning
Public Relations, Earned Media, Influencer Outreach
Events, Brand Collaborations, Social Activations
We specialize in elevating beauty and lifestyle brands through engaging, credible storytelling.
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Current Clients

Previous Clients
“I've known and worked with Jennifer for over twenty years. Her approachable style of brand storytelling is always intriguing. Her relationships and connections span generations and are always growing. And her positive, magnetic spirit makes working together a pleasure.”

Leah Wyar Romito, President
@people @entertainmentweekly @peopleenespanol
Jennifer and I met years ago over a work breakfast and instantly clicked. She is one of the rare publicists who is incredibly genuine and thoughtful, and you can tell the care she puts into sharing her clients' stories -- when she emails me, I always pay attention because I know it will be a pitch that is unique to me / the sites I oversee. It's always a pleasure working with Jennifer, and she's truly one of my favorite people I've met in the industry.

Faith Xue, Executive Beauty Director
Lifestyle Bustle Digital Group
@TZR, @Bustle, @Nylon, etc
“I've worked with Jennifer and her firm, JJBPR throughout my career as a writer and then editor, and continue to do so as the Editor in Chief of PopSugar. JJBPR has incredible clients and relationships, are strategic thinkers, are easy to work with and are always responds in a timely manner!”

Sade Strehke, Editor in Chief
“Jen is someone that I completely trust, and that is a precious thing to find in her field. We have worked together for over a decade. Through the ups and downs that all businesses experience, Jen has never wavered. I love her to the moon and back. You will not find someone that will push harder for you.”

Melanie Simon, Co-Founder
ZIIP Beauty + World-Renowned Esthetician
"Jennifer Bickerton is a class act and such a joy to work with. She is passionate, personable, responsive, hands-on and truly understands the beauty industry in a way that respects the interests of both brands and creators. She represents some of the best brands in the world of skin care and color and is continually on the cutting edge in terms of trends in beauty. I wish all of my experiences with PR were so effortless!"

Rachel Anise
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